When a potential client says ‘it’s not in my budget’

This is an area most entrepreneurs struggle with, especially Ice “PopPreneurs” Many people just take no as the final offer and don’t engage with the potential customer again. What I’ve come to realize and how I refocus the feeling of disappointment is to think that their “No” really means “NRN” Not Right Now. But event…

Does your social media suck? Well then you need a plan

My all-time favorite quote is credited to Benjamin Franklin: “If you fail to plan, you plan to fail”. These few words can be applied to absolutely any area of your life but they apply especially to your social media marketing. Fly-by-the-seat-of-your-pants social media marketing won’t get you the consistent results you’re looking for. You’ll waste…

3 Reasons Why You Need to Know Your Target Market 

If you are trying to sell to everyone…you are selling to no one! Effective marketing is targeted, and doesn’t come with being lazy marketer, you must understand who are your most ideal and responsive customers.  When was the last time you did some target market analysis? Or have you ever? Be honest… Do you know exactly WHO…

How to set epic goals in 2019 for your pop business!

  If you set general goals you will get general results, let’s get together this Sunday to for a free 1 hour webinar with live Q&A on how to set very specific and intentional goals to grow your pop business and create the lifestyle you want for 2019! One of the biggest issues with goal…

3 Money Mistakes that Keep Your Ice pop Business Broke

Poor money management has been the cause of more ice pop business failures than any other single issue. And it’s no wonder. We aren’t born knowing how to manage money. Most of us aren’t taught how to handle it either. We figure it out along the way, through much trial and error.  Those same mindset…

3 Reasons Why You Need to Update Your Ice Pop Branding Photos Today

    Ice Pops are a visual product, they need to first look appetizing and then of course they must taste amazing. But if you are promoting your product online its all about the visual…well until they make scratch and sniff computer screens.   Professional photographers and food photographers know all about lighting and composition…

Awesome Interview! Learn how King of Pops Founder Steve Carse sells 3 million pops a year podcast interview with Alex Membrillo Ignite Podcast

  Check out this awesome podcast interview I stumbled up last week with Steven Carse the co founder of King of Pops and Alex Membrillo with Cardinal Digital Marketing Want to read the interview? Check out Alex’s transcript below: Podcast Transcript from Cardinal Digital Marketing  [00:00:00] Automated Voice : Welcome to the Ignite Podcast where we…

Define Your Business Profits & Happiness with a Clear Vision

Happiness and the ice pop business seems like it would be synonymous, I mean we create products to make people happy right? But the other side of actually running the business, managing employees, selling your product, reaching your sales projections, crazy and demanding clients and customers, it can sometimes suck the life right out of…